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The Little Things in Advertising Video Content

The Little Things in Advertising Video Content

It’s no secret that in this modern world anyone can set up a camera and click record. We do it almost every day with our phones. We’ve all seen the advertisements of the iPhone boasting of its Hollywood standard camera quality. You see, platforms like Snapchat, YouTube, Facebook live, IGTV have all created a sense that anyone can create great quality content from home.

Don’t get us wrong, this is a wonderful thing. Creating quick, snappy and engaging content can be easy. Creating great quality advertising video content that is a cut above the rest on the other hand? Not so much.

When it comes to this difference, it’s the little things. As well as the content choice itself, factors such as framing, lighting, sound quality, camera choice, lens choice, positioning and composition are all crucial in differentiating a cute little video in a person’s spare room to a mind-blowing visual experience that will create a lasting impression.

The Magic of Editing

A magician never reveals all of his secrets, however, we’re prepared to let you in on one or two. The typical editing process usually includes: importing source material, logging and identifying, rough cuts, inputs and revisions, colour enhancement, sound mixing, final review and compression of the finished product. That’s a lot of words, isn’t it? Sound complex? Well, that’s because it is.

Here are some more words for you: fish-eye, macro, micro, telephoto, zoom. Now here’s some maths: 24mm, 35mm, 135mm, 200mm. Who knew camera lenses could be so complex? Luckily there are people out there who can make these words and numbers make sense to produce magic.

It’s All in the Angles

Take something as simple as multiple camera angles. What does this say to your audience? Well, firstly, it says that you have a team behind you. Multiple cameras must mean multiple camera-men. It also allows you to show different perspectives and creates more snappy advertising video content which means more engagement.

This is great for your audience, but what do multiple camera angles mean for you? Every single cut means enhanced professionalism. Every single cut also means increased editing time. Here’s another secret: each cut takes approximately six minutes of editing time by a professional; double or triple that if you’re an amateur.

This is the reality of the little things and this is what will take your video content to the next level. To infinity and beyond.

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