28 May What Video Content Can Do For Company Culture
Company and workplace culture, especially in modern times had become incredibly important to the average human being. From both a customer and worker perspective, the culture of an organisation is very important in regards to whether it is successful or not. So how is this relevant to video content creation? It is the perfect way to show off and give your company culture the credit it deserves.
There are a variety of types of videos that can be made when looking at the topic of culture, it is important that the video shows off who you are. No matter how you get the message across, this is the key ingredient. In correlation with this key ingredient, make sure you do not just tell a story, but show a story and show the audience what you do. It allows for a greater trust to be built between the company and its staff.
There are a number of ways to tell and show off a story. One we could look at is a technology company office space during a casual Friday having a coffee break for example. Culture is about more than your fancy office, benefits or team activities. It’s about the people who work at the company. They are the make or break factor.
This video shows the company for who they are, a diverse group of smart, hard-working people who make bad jokes and can’t tell one kind of coffee from the next. This video could be showing that their culture is a little non-traditional. The laid back nature being shown is what might be used as a selling point, to show off what your modern thinking and modern dynamic of a workplace is delivering with this sort of mentality.
How about a company that wishes to show off its understanding of wanting to give its workers a life outside work? This company is all about striking that balance. It’s about going home, seeing your family and friends, and having time to eat food that doesn’t come out of a takeaway container.
The video could perhaps show the ‘day in the life of a worker’ at the company, being able to go home and enjoy quality time with the family whilst still having a productive and good day at work, showing off this ideal work life. This would certainly appeal to so many people wanting that balance that so many struggles to achieve through stress, overtime and overall workplace hardships.
The culture of a company is seriously important, studies find that workers are demanding a higher standard from their workspaces more than ever, and it is so beneficial as a company if you can show that off through video content. With the examples discussed, there are so many ways to show your story no matter what your story is. Be proud of your culture and show it off with some amazing video storytelling today!