29 May What Video Marketing Can Do For Business
Hitting your target audience can be a delicate process. So much can go wrong and cause your content to be not nearly as useful as it could have been, so it does beg the question, what sort of content should you be putting out there in order to achieve maximum exposure and best results? The answer is video content.
Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. Your audience has a short attention span and being able to grab their attention as soon as they enter your “space” of content, then you need to be able to be effective in that short amount of time. Videos lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it. So better start crafting your exciting product videos now! If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.
Another reason videos work best, is the sense of trust that it offers. Quite often people are more willing to invest their money in a product or service if they trust the source. Therefore, how do we achieve this trust? With a video, your audience automatically associates the voice and face in the video to the business. It doesn’t even need to be someone of significance to the business, of course, this may help, but just seeing a human within the content of your business makes a potential buyer’s trust increase by significant amounts.
The first call of action for any potential buyer? Google. It is by far the most powerful tool offered on the internet so it is important your business is evident on that first page of a google search. You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank. When you post your content, make sure to have simple yet to the point titles, descriptions with keywords to make your business easier to come across.
When we talk about video creation, gone are the days of this being a luxury or a sign of a successful business, it is now essential for any wannabe successful business. Whether it be through gaining trust with your audience, making your business easier to find or just wanting to keep that potential buyer engaged, video content is absolutely essential. Make sure they look professional and well done, this way you will have more of those 50-50 customers investing money into your business. Get those video creation skills enhanced and go create some amazing content!