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Why Opt for Promotional Videos?

Why Opt for Promotional Videos?

Did you know that video marketing is used by at least 61% of businesses today? And out of that, 45% of businesses use promotional videos. 

Yes, this is true. This may be because promotional videos have shown to have an increase in click-through rates, conversion rates and simply the overall performance.

A promotional video is a type of video that is used to promote your business and educate your customers on your products or services. So why are promotional videos so effective?

1. Informative:

Place yourself in the shoe of a consumer. Would you be hesitant about buying a product that you don’t know anything about? This is exactly how everyone feels and promo videos are a great solution. By showing the aspects and features of the product, you can wipe away their scepticism. Sometimes words alone can’t explain everything.

2. Emotion-based:

There are so many edits and manipulations going on these days that it’s becoming increasingly hard to trust what is real and what is not. By using videos and showing real human movements and expressions, you can ignite a sense of humanity in your product as well as subconsciously build loyalty with your customers. Nowhere for Photoshop to hide now!

3. Visual Advantage:

Did you know that there are seven different types of learners? One of these happens to be visual learners. Additionally, do you know that according to statistics, more people watch rather than read? Yes, you’re getting our point – people prefer to watch how-to videos rather than read lengthy manuals. Therefore, having how-to videos will help you outshine your competitors when a consumer is in a dilemma over which product to use. If you’ve never used either product, yet one of them has a video and the other one doesn’t, naturally you will be more inclined to choose the former.

4. Familiarity:

This concept doesn’t only apply to well-established brands. Videos are a great way to introduce a brand new product into the market. Usually, something new always makes the consumer feel like they are in foreign territory. With videos, you can smoothly introduce your product as well as create a sense of a positive image attached to it.

5. Viral Chance:

Promotional videos are posted on the internet. This means that there are chances that your video might just go viral! Being viral means that you will reach millions of people. Not only does it cover a large base of consumers but since your videos are going to be the talk of the town, your chances of conversion rates will sky-rocket through the roof.

These are just some of the basic advantages of using a promotional video as your marketing tool but if we go on, the list is practically endless! Don’t get left behind as more and more businesses are using this tool at their disposal. We can tell that videos are no more just a passing trend, they’re staying for good. If you’re looking for a cutting edge video production Melbourne company get in touch with us.

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